Previous studies have shown that celebrations can have a positive impact on physical health in a few different ways.
First, celebrations that involve social gatherings, eating and drinking can have a positive impact on cardiovascular health. For example, studies have found that people who have strong social connections and participate in regular social activities have a lower risk of developing cardiovascular disease and tend to have better cardiovascular health outcomes.
However, new research has uncovered a unique way to increase perceived social support: by celebrating accomplishments. The study, appearing in the Journal of Public Policy & Marketing and that SciTechDaily writes about, found that social gatherings that involve the consumption of food and drinks and the intentional recognition of a positive life event can boost people’s perception of social support. The research team, led by Professor Wendy Wight of the University of Utah, conducted behavioral experiments on thousands of participants over several years to arrive at this conclusion.
Even virtual celebrations can help
The findings of this research have significant implications for those looking to promote mental health and well-being. For example, hosting celebrations that increase perceived social support can be especially beneficial in places serving populations that are more at risk of loneliness and isolation, such as nursing homes or community centers. Additionally, policymakers can use this information to make informed decisions about regulations or measures that could impact social gatherings, such as COVID-19 lockdowns, to avoid negative consequences for mental health.
One of the most interesting aspects of the study is that it found that virtual celebrations can have a similar effect as in-person gatherings as long as they involve food, drink, and the recognition of a positive event. This is particularly relevant in today’s world, where virtual gatherings have become the norm due to the pandemic. The researchers recommend that if organizers intend to have virtual celebrations, they should opt for some type of consumption, like having a virtual meal or drink together, and the marking of a separate, positive life event, so that people leave the celebration feeling socially supported.
In summary, this new research suggests that actively admitting positive life events and accomplishments while gathering to eat and drink can increase feelings of social support, leading to better mental and physical health outcomes.